Facebook Advertising
The Experts in Facebook Ads Performance
If you’ve been running Facebook Ads campaigns as long as we have, you know it’s not what it used to be. With increasing costs, more brands competing for attention, and more ad types, the demands to remain competitive while driving profitable results have never been higher. Create ads that convert, bend the algorithms to your needs, and find your market with Metric Theory.
What We Do
Creative Strategy
We combine audience-based innovation with data-informed testing to drive profitable (and beautiful!) ad experiences.
Audience Strategy
Customized campaign briefs based on your key personas, marrying your known customer data with Facebook’s prospecting tools.
Ad Unit Testing
Exhaustively test messaging, ad types, and offers tailored to focused audiences to raise engagement and lower acquisition cost.
Placement Planning
Build a program across Instagram, Facebook, Messenger, and more to capture the most relevant pockets of the social universe.
B2B & Lead Generation
Facebook Ads aren’t just for consumer brands. With the right audiences, messaging, and offer, they should have a place in any B2B marketing mix.
Integrated Reporting
Get all of your social KPIs in one place, alongside other digital tactics. React to real-time data across programs for performance-based budgeting.
Dynamic Product Ads
Create and optimize shoppable ads from your shopping cart’s product feed to streamline social commerce just as your audience is ready to buy.
Mobile App Growth
Go beyond installs to find and acquire new users that turn into recurring revenue, with strategies on re-engagement, upselling, and more.
Client Story: Hill House Home
Explore how Metric Theory helped this emerging D2C brand turn around Facebook advertising, improving new customer acquisition 250%!
Grow Further with Instagram Ads
Instagram may be available in the same platform as Facebook, but they are not the same. Different people, different behavior, and different ad models. So why would you just push your Facebook strategy to Instagram? It’s easy, but it’s probably damaging your performance – and your brand.
Our media strategists will help you tell your brand story visually, with copy that moves people. Expand your reach with gripping imagery, immersive Stories ads, and captivating video to build your brand and your customer base.